Blue became known as “Blue – Elephant Butte Mascot” in 2012 after Elephant Butte residents and Facebook friends from all over the world united to keep Blue free and living the life to which he was accustomed: wandering from business to business in Elephant Butte, meeting and greeting local residents and visitors.
Ol’ Blue Passed away in late June of 2016… He passed over layin’ on the floor with his favorite girls petting on him.. pretty fitting for a really cool soul… The girls here at the General Store still continue to keep his legacy alive.. you can still buy his T-shirts and cards, all to fund the animal rescue efforts in his name…
You can read about Blue and his plight, and how he ultimately was granted freedom, by googling “Blue – Elephant Butte” (results include this article from the New York Times) or by visiting his Facebook page.
Since his story has touched so many people, his page is dedicated to helping animals, the local shelter and non-profit animal organizations. If you’d like to donate to Blue’s cause, stop by the General Store.